Rowley Macklin

I love the work I do and the constantly evolving industry I work in, which always keeps me challenged. One of my passions is quality. I take great pride in my work.

I’d say I’m more of a ‘visual’ frontend developer; with over 25 years of frontend development experience, including working within CMSs and some design work.

I'm full of energy, drive, hard work, enthusiasm, ideas, great interpersonal skills and a relaxed Zen-like temperament. I am also very adaptable to different dev environments and tools.

Skillset below are in order of expertiese and daily use.

Hard Skills

Tools

Soft Skills

1. 

   De Beers

   May 2021 — Jun 2026

   Hybrid WFH/ London · Full Time

   Senior Software Engineer

   Primary tasks: Creating responsive, accessible, usable components for campaigns and adding them to the Amplience CMS environment. I also worked on a lot of code optimization locally and within Amplience, introducing Atomic Components to improve content team's workflow, introducing high media compression (image and video) for page performance as well as numerous other tasks.
   Proudest of: Optimizing global media; most image and video file sizes reduced by 45%.

   • CSS (SCSS/SASS)
   • HTML
   • Responsive Design
   • Media Compression & Optimization
   • Web Performance Optimization
   • Testing & Debugging
   • UI/ UX Design Principles
   • Accessible Code/Guidelines
   • JSON Data
   • Handlebars Templates
   • jQuery
   • JavaScript
   • Amplience CMS
   • Bootstrap CSS
   • Git
   • CMS Content Editing & Development
   • Azure Devops
   • Salesforce
   • Generative AI Fundamentals
   • Gulp
   • Figma
   • GSAP
   • AI-Assisted Development
   • Design Patterns & Principles
2. 

   Autosport

   Mar 2019 — Feb 2021

   Richmond, UK · Contracting

   Frontend Developer

   Initial primary task: Learn the new Piano content experience platform, and help integrate existing content and code into the system. Basically, I had to hit the road running as I'd never used Piano before. After three weeks of intense study and learning the hard way I was up and running.
   Other major tasks: I created four powerlist microsites for F1 drivers, awards and power people in the industry.
   Proudest of: Learning Piano at pace and integrating content and code within a very tight deadline.

   • CSS (SCSS/SASS)
   • HTML
   • Responsive Design
   • Web Performance Optimization
   • Testing & Debugging
   • UI/ UX Design Principles
   • jQuery
   • JavaScript
   • Sublime
   • CMS Content Editing & Development
   • Zeplin
   • Photoshop
   • Illustrator
   • Piano DXP
   • Attention to detail
   • Adaptability
   • Creative thinking
   • Time Management
   • Problem-solving
   • Client meetings
3. 

   Mulberry

   Sep 2016 — Dec 2018

   London, UK - Contracting

   Frontend Developer

   Initial primary task: Learn the Amplience CMS, and create a new codebase to add to Amplience. Again, I had to hit the road running as I'd never used Amplience before. After a few weeks of intense study and learning the hard way I was up and running.
   Other major tasks: I created microsites for the annual Korean fashion show: Eccentric Sensibility Korea Fashion Show
   Proudest of: Learning Amplience on-the-fly and also training other developers how to use Amplience.

   • CSS (SCSS/SASS)
   • HTML
   • Responsive Design
   • Media Compression & Optimization
   • Web Performance Optimization
   • Testing & Debugging
   • UI/ UX Design Principles
   • JSON Data
   • Handlebars Templates
   • jQuery
   • JavaScript
   • Amplience CMS
   • Bootstrap CSS
   • CMS Content Editing & Development
   • Figma
   • Design Patterns & Principles

1. 

   Prashant Vadher

   Jun 2026

   Senior Testing Engineer

   Rowley consistently deliver high-quality Amplience solutions with great attention to detail and scalability. He consistently demonstrates strong technical leadership, from designing effective content models to ensuring seamless integrations with frontend frameworks. He has deep platform knowledge, collaboration with client, design and frontend teams, commitment to best practices, performance optimization, continuous improvement and problem-solving skills have greatly benefited our project.

2. 

   Artem Zhuravlov

   Jun 2026

   Senior Software Engineer

   Rowley is a vital part of the project as the lead Amplience developer. He brings a wealth of experience and an open-minded attitude, always eager to engage in discussions and support his teammates while following best practices in his work. I'd like to work with him on further projects.

3. 

   Ozge Ozcan

   Jun 2026

   Business Analyst

   He is calm, kind and knowledgeable person. He is one of the best team mates I ever worked. He is a good listener, he listens to everyone and answer their questions and helps his team mates any time they need even if he has work to do, he stops and spends time for his team. He is very capable on what he is doing and this makes teams life easier especially for PM, BA and QA role. I'd like to work with him in the future.

4. 

   Mahesh Gurjal

   Jun 2026

   Testing Engineer

   I must say Rowley is one of the best colleague I have worked with, he is gem of person. Rowley is very talented developer with his expertise he has always delivered great results, he has shown an exceptional ability to resolve complex issues efficiently. He understands the requirements very well and raises the required queries which are very important inorder to its impact on existing system. Our client very much impressed with Rowley's contribution to team and for most the important work they rely on Rowley. Apart from technical skill with his humble nature and impressive soft skill he has managed to become favorite member of our team, its been always very pleasant experience while having conversation with Rowley. He is very good listener as well. From QA perspective we are really happy to work with colleague like Rowley, he resolves our queries very well. I would really like to continue this partnership of working with Rowley as long as it can be!

5. 

   Iryna Blotska

   Jun 2026

   Software Engineer

   Rowley is the longest-serving member of our project, and his experience and dedication are clear in everything he does. Sometimes it feels like without Rowley, our project simply wouldn't run as smoothly. He consistently delivers high-quality work in his responsibilities related to creating content pages. His expertise with Amplience and his strong frontend skills demonstrate just how well he knows his job. Rowley is always polite, approachable, and a true team player. He communicates well with everyone and is always ready to help whenever support is needed. Every day, Rowley does an outstanding job, and I genuinely appreciate his ongoing commitment and positive attitude.

1. My personal inspirations, like my taste in films and music is very eclectic. I have a real soft spot for classic comedy and especially Stan Laurel and Oliver Hardy, who I consider to be absolute geniuses in comedy. And as for art, I’m a huge fan of Leonardo Da Vinci’s work.

2. Without a doubt, the best job I’ve ever had was setting up and running an Ostrich farm in Kenya, on the outskirts of Nairobi. And by far the worst job was my first ever experience of work in my teens as a soft drink monitor at the Britvic factory. I had to do 3 hour shifts watching a tank of orange juice empty. The highlight of the shift was to press a big green button to refill the tank. The challenge and stress level reached critical when I had to press a big red button to stop the refill at the max point.

3. Travel, used to be a pretty big part of my life. When I wasn’t busy working I’d pack up my backpack and discover a new country to travel around. In the very distant past I've lived and traveled extensively in Africa. And more recently have travelled throughout North America, Mexico, Central America, South America, South-east Asia and Oceania.

4. I’ve even written a travel diary book, based on my backpacking trip around the World in 2007. It’s ranked an astonishingly modest #7,497,357th in books, and #36,427th in travel writing books on Amazon.